This category has better published terms than most of health, and worse name collisions than any of it. Two of the brands most often listed in these roundups are either not women’s health or not an affiliate program.
Everything below is quoted from the source that published it.
Checked 10 September 2026.
What is published
What each program publishes. Brand published beats network published where both exist.
| Brand | Commission | Cookie | Platform | Published by |
|---|---|---|---|---|
| Winona | “15% to 30% commission for top-performing affiliates” | 30 days | Impact | Brand |
| Wisp | “$5 Commission on New User purchases and $2 on Return Users” | “30-Day post-click referral window” | Impact | Brand |
| Midi Health | Not published on brand page. “12% of online sales” | 30 days | Impact | Brand plus network, 16 Jan 2026 |
| Alloy | Not published, “Commission earned on every new account” | “30-day cookie window” | Impact+ and ShopMy | Brand |
| Flo Health | Not published, deferred to gated terms | “the market standard of a 30-day policy” | Impact Radius | Brand |
| Evernow | No affiliate program, B2B employer benefits | n/a | n/a | Brand |
| Elektra Health | No affiliate program, clinical referral only | n/a | n/a | Brand |
| Natalist | Referral only, “$20 in cash” to the referrer | n/a | ReferralCandy | Platform |
Winona publishes the clearest percentage in the category
“15% to 30% commission for top-performing affiliates” with a 30 day cookie, on Impact. Read the band honestly though: 30 percent is explicitly conditional on top performance, so 15 percent is the realistic entry rate.
Winona also states it is open to co-developing custom and exclusive offerings, which means the published rate is a starting point rather than a fixed card. Worth negotiating if you have volume.
Wisp is brand published, and the network figure is lower
Wisp publishes $5 on new user purchases and $2 on returning users directly, with a 30 day post-click window, on Impact.
A network lists Wisp at $2.80 new and $1.60 existing, and that same listing states the program is not currently offered there. Those lower numbers are a sub-network share of the direct rate, not a separate offer. Use the brand direct figures.
Two brands publish a cookie but not a rate
Alloy publishes a 30 day cookie window and says commission is “earned on every new account you bring to Alloy,” without a number. It runs on Impact+ and ShopMy, which is unusual and useful if you are already a ShopMy creator.
Flo Health publishes “the market standard of a 30-day policy” and confirms Impact Radius issues payments, but defers the rate to terms behind signup. Applications are reviewed in about 24 hours.
Flo settled FTC allegations in 2021 over sharing health data with third parties. Expect strict data and creative terms in those gated terms.
The name traps, which matter more than usual here
Three of these will produce wrong data if you are not careful.
- Willow. startwillow.com is a GLP-1 weight loss service, not women’s health, and it publishes $30 CPA with a 30 day cookie. onewillow.com is Willow Pump, wearable breast pumps, with its own separate program. A women’s health roundup almost certainly means the second one.
- Wisp. hellowisp.com is the telehealth brand on Impact. thewisp.com is a cleaning products company running on a different platform.
- Natalist. It runs a customer referral programme paying $20 in cash to the referrer, not an affiliate program. It is owned by Everly Health, and Everlywell does run a real affiliate program. Those are not interchangeable.
Two are enterprise only
Evernow runs an employer benefits programme, and Elektra Health runs a clinical refer a patient pathway alongside health plan partnerships. Neither pays commission and neither has a publisher signup.
A scope question worth asking every program here
Several of these brands sell both a supplement line and a clinical service, and the affiliate program frequently covers only the first. Midi is the clearest example: the program is for supplements, not the insurance-covered menopause consultations the brand is known for.
If your content drives people toward care rather than product, confirm what actually converts before you write.
This summarises published guidance and is not legal advice. Consult qualified counsel about your own content.
Related
- Best health affiliate programs
- Function Health affiliate program
- Levels affiliate program
- 10X Health affiliate program
- Keeps affiliate program
- Midi Health affiliate program
- Sesame Care affiliate program
- Our affiliate program
Sources
- Winona affiliate program
- Wisp affiliates
- Alloy, partner with Alloy
- Flo Health affiliates
- Midi supplements affiliate program
- Willow affiliate program
- Evernow for business
- FTC Endorsement Guides, what people are asking
Last reviewed 10 September 2026. Rates and cookie windows change without notice and several brands here publish no rate at all. Verify against the source links before making a commercial decision. Listing a program is not an endorsement of that company or its products.
This article is for general information. It is not medical advice and it is not a recommendation for any particular treatment. Whether a treatment is appropriate for you is a decision for a licensed clinician who has reviewed your health history and current medications.
